Why To Use Social Media

Great Article on the objections and why’s to use social media.

Since we’ve also heard these objections to social media as well, here is one case study we give as why to use social media.

A client has an ecommerce only store. Domain was purchased in 4Q05. Store was up and populated on current shopping cart version in 3Q07. In 4Q08, the client started a blog and twitter accounts. Very consistent content on the blog with about 3 posts on average a week. One post is original with the other two posts provided by vendors or free article sites. eGrowth Marketing has optimized the blog and fed the blog to Twitter. Twitter was also optimized so there are over 15,000 followers currently. Results – a blog post is indexed by Google within an hour. If the post is about a product there will be an order within 48 hours of the post.

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