Why Use Social Media? Follow up example.

The Afternoon is a gift store with a very eclectic mix of product. So, every mention in every blog and every other social media channel is important to this site. The store understands that every mention can mean sales of that item for many years to come.

This was a beautifully written and thought out blog post at Missenscene. They found The Afternoon because The Afternoon started following them on Twitter.

Social Media does and can bring in more traffic. This traffic can include both walk in, phone and Internet business. Experience with social media is just being proven to many ecommerce retailers. Of interest to eGrowth is how many companies are still on the sidelines watching to see if social media will pay off. By the time they engage, it is too late to gather the followers their competitors already own a relationship with.

The Afternoon is experience success with their social media. It is not easy. It requires daily attention. However, the gains from social media are real. The ROI is able to be calculated.

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