Blogging Series: Why a Company Blog? 10 Reasons

eGrowth Marketing is asked daily about blogging and social media efforts. Is it worth is? ROI? Costs? While not one model works for every company, there are at least 10 reasons to consider starting a blog.

Why Blog?

1. Set your company up as the expert.
2. Draw new customers with Google searches. Google likes blog articles.
3. Quick way to add current information that is does not support a website page.
4. Educate your employees.
5. Reduce repetitive questions with quality information.
6. Shorten or eliminate phone calls with a blog. Train your customer service to send callers to the blog.
7. Use the blog as a company journal.
8. Way to reuse existing information. Retool newsletters, FAQ’s and Press Releases.
9. Link the blog traffic to your website, phone number and email information.
10. Link the blog to all other social media like Facebook, Twitter, YouTube and LinkedIn.

See your blog as the way to get important, timely  information out to a broad audience. Do not see your blog as only talking to one audience. Use the blog to channel other information.

Who are your target audiences?

1. Customers
2. Prospects
3. Employees
4. Vendors

What are some of the business problems to solve with a blog?

1. Communications to my audiences
2. Current news and information
3. Record redundant information in one place
4. Training for my employees
5. Employee involvement and pride
6. Shorten customer service calls
7. Set my company up as the expert in my market

Blog traffic can be tracked. Blog traffic can be quantified. Blog traffic can be tied to ROI. But a blog is not a short term effort. To start a blog is a major task and a major commitment. Do not start a blog and expect results in days or weeks.

eGrowth Marketing expectation setting for blogging – expect first 6 months as building, training and pattern setting. Then begin tying to results.

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