Case Study: NHT Health Store

Natural Healing Tools Homepage

Natural Healing Tools is an ecommerce website that sells home health tools and supplements. Dr. Jim Urban started Natural Healing Tools in late 2005 and continues today with a website, blog, twitter, Google PPC ads, and various direct marketing campaigns. eGrowth Marketing is responsible for all aspects of the marketing implementation with Dr. Urban providing all the content.

Dr. Jim requires tracking of his activities. Sales is the best measure of success. However, eGrowth Marketing is looking for ways to repeat each success. Tracking tools include: Google Analytics, Social Mention, Tweet Beep, and shopping cart reports.

Natural Healing Tools ecommerce site has over 200 sku’s to support. In addition, Natural Healing Tools consistently feed product to the top 4 shopping sites and appears in most online shopping and directory sites. Dr. Jim Urban enjoys traffic from over 140 unique traffic sources.

Natural Healing Tools blog

Natural Healing Tools consistently supports a blog and Twitter with eGrowth Marketing’s assistance. Dr. Jim blogs daily. eGrowth Marketing promotes the blog to blog catalogs, SEO keywords and other methods to add visibility to Natural Healing Tools.  Currently, Dr. Jim has over 13,000 followers on Twitter.  Dr. Jim’s Twitter page is set with 12 unique backgrounds plus 5 unique profiles that rotate every 2 hours. Dr. Jim’s blog is set to automatically feed content to Twitter and LinkedIn.  Facebook is the next addition. All of these social marketing methods are proving very successful. Each blog will generate at least one sale and many phone inquires. Each Twitter will generate multiple mentions and is beginning to generate direct sales from each post. Additionally, all of the social buzz is gaining Google visibility on organic search delivery.

Natural Healing Tools Twitter