Case Study: TA Retail Site

The Afternoon is both brick and mortar stores, and ecommerce. The natural tendency of this store is eclectic. The product mix run the range of kitchen gadgets to books. Objects of art to under $5 trinkets. The eclectic nature of the store makes SEO a challenge. Not one keyword or keyword phrase works year round.

The Afternoon Homepage

The Afternoon homepage rotates with different product. Setting keywords for the homepage is an art. eGrowth Marketing refreshes the keyword and meta descriptions each season. It is important to the traffic pull to post keywords 30 days in advance of the season.

The Afternoon also supports Google Adwords and monthly emails to customers. This brings a steady stream of traffic to the store.

A blog, Twitter and Facebook are integrated to the traditional marketing efforts. Facebook posts are just now getting on a consistent pattern. However, Christmas 2009 sales were impacted by the beginnings of Facebook efforts.

The Blog posts are automatically set to post to both Facebook and Twitter. The Blog content is provided by The Afternoon. Content is posted weekly. The Blog layout is designed to have less black than the website.  The designs for Twitter rotate every 2 hours. Twitter designs are product stories or color stories depending on the product mix selected by eGrowth Marketing.

The Afternoon Twitter