Nexadental

Nexadental originally approached us for social media help, but it quickly became apparent that Nexadental was at a marketing turning point.

The first major step was developing a strategic marketing plan. Taking Nexadental away from products that supported older technology – products their customers were buying less and less of. And – developing a strategy to move Nexadental’s product mix into more high profit and quicker sales channels.

During the strategic planning process key areas of need were identified.

  1. There was no SWOT analysis of the company or its competition.
  2. Logo and marketing approach was dated.
  3. Website was brochure only and needed to move to ecommerce.
  4. Sales force was evaluated and trained.
  5. Manufacturing and private labeling were expanded.

Before logo redesign, as used on the web:

Nexadental, Before

 

 

 

 

 

After logo redesign, as used on the web:

Nexadental, After