The Five Oaks project for The Jansen Team posed a unique challenge in the way it deviated widely from their regular branding. The Jansen Team came to us with a listing for a multi-million dollar looking for additional support in the unique marketing needs of such a property. Our objective was to give the property its own branding that could reside along side The Jansen Team’s on the website as well as live outside that context in a high-end photo booklet. The name “Five Oaks” was given to the property, as well as branding iconography that spoke to the expansive natural setting of the property. This gave The Jansen Team a framework within to market the property to a specific audience.